All About Live Stream Open Houses

What is a Live Stream Open House?

Live stream Open Houses are those that are conducted in real-time, virtually. Instead of inviting buyers into a home, you invite them to join you online as you “walk” them through the home and answer their questions. Popular platforms for conducting Live Stream events are Facebook Live, YouTube Live and Zoom.

How can I create a Live Stream Open House?

There are a variety of apps that can be used to conduct a Live Stream event. Facebook Live, YouTube Live and Zoom are popular because they are generally familiar and easy to use. REIN does not have any restrictions on which platform is used, only that the Live Stream Open House is conducted in real-time, unlike a pre-recorded Virtual Tour.

How long should my Live Stream Open House be?

Aim for about 10 to 20 minutes of streaming time, depending on the size of the house. This is not a conventional open house where you’re at the home for 2, 3 or more hours. Make sure you plan for enough time, not just for the tour itself, but also for questions and comments from viewers.

How is a Live Stream Open House different than a Virtual Tour?

Live Stream events are done in real-time. It’s as if you are meeting the interested buyer at the house to show features and answer questions – only you’re doing it online. In contrast, Virtual Tours are pre-recorded and available to watch “on demand.” Virtual Tours do not allow for real-time interaction with a potential buyer.

How will my clients access my Live Stream Open Houses?

Your clients will need the website link and the timeframe of the Open House. Ways to get the link to the client would be to email clients the link and also to post the Open House details on your social media sites. In addition, REIN.com will have a link posted for the property if it is entered in the proper field in Matrix.

Where will my Live Stream Open House be advertised?

The Live Stream Open House link is available for display on all consumer and client reports generated in Matrix. They are also featured on the homepage of REIN.com. The information is also available for display on all broker and agent websites.