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Put Your Searches on Auto-Pilot

A day in the life of a real estate agent can be quite busy, and sometimes even hectic. From completing paperwork and scheduling showings to meeting with clients and prospecting for new ones, there doesn’t seem to be enough time in the day to do all that needs to be done. On top of all of that, your clients expect that you are diligently searching for their perfect home at every hour of the day. And you probably should be, because in today’s market, homes are going fast. At the time of this writing, median days on market for residential properties sold in the last 6 months is just 15 days.*

The problem is that with all the tasks you need to complete on a daily basis, you don’t have time to sit at your computer all day searching for properties for all of your clients. So, what can you do? How about putting your searches on auto-pilot? Matrix gives you the capability to do just that.

Matrix Auto Emails can help you provide your clients with the best possible service, while allowing you breathing room to work on some of your most important tasks. You can begin by creating a search in Matrix and choosing the criteria your clients want most, such as the number of bedrooms and bathrooms, square footage, location and list price. Once you have your results, save your search as an auto email.

Matrix Auto Emails

The great thing about an auto email is that once you’ve set it up, your clients are notified automatically when properties hit the market that meet their criteria. They can then view those listings in a client portal that is created especially for them. The portal allows your clients to view, search and save listings as “Favorites”. They can even send you notes on properties they’re interested in seeing. You can see those notes and keep track of your clients’ portal activity from your Contacts page in Matrix.

For a deeper dive into creating and maintaining auto emails in Matrix, take a look at the helpful videos below. Also, check out the Training Calendar on to see when the next live Matrix Auto Emails webinar is being held. If you need further guidance on auto emails, give our staff at REIN Product Support a buzz at (757) 531-7901 or We’ll be glad to help.

* Based on properties sold between 1/12/21 to 7/12/21.