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Tips for Livestreaming Your Open House

REIN has added a new Live Stream Open House field in Matrix. Unlike a traditional recorded Virtual Tour or an in-person Open House, this livestream option provides a virtual walkthrough in real-time and a way for interested buyers to interact with the agent.

You’ll need a date, timeframe, and a URL to your preferred livestream hosting platform (Zoom, Skype, GoToMeeting, Facebook, Instagram, etc.). Here are a few tips when crafting a livestream event:

  1. Set the tone and the expectation – this won’t be the real thing, but your level of service and attention to detail will continue to be extraordinary!
  2. Gather intel and provide valuable commentary – hone in on those fine finishes, specific wants, or features of the home that complements the client’s lifestyle
  3. Discuss features that make your property special – layout, room connections, updates, and any finishing touches that make your home unique, then help them visualize the experience of enjoying those features with friends and family
  4. Follow up with MLS exclusive resources – walk the Google Street View using the Matrix Client Portal, commute times in the Homesnap App, public record data in GoMLS, and Remine’s various filters!

Watch this tutorial on how to enter a Live Stream Open House.

It is recommended to record a similar walk-through to be placed in the Branded or Non-Branded (as appropriate) Virtual Tour fields.