Tips for Livestreaming Your Open House
REIN has added a new Live Stream Open House field in Matrix. Unlike a traditional recorded Virtual Tour or an in-person Open House, this livestream option provides a virtual walkthrough in real-time and a way for interested buyers to interact with the agent.
You’ll need a date, timeframe, and a URL to your preferred livestream hosting platform (Zoom, Skype, GoToMeeting, Facebook, Instagram, etc.). Here are a few tips when crafting a livestream event:
- Set the tone and the expectation – this won’t be the real thing, but your level of service and attention to detail will continue to be extraordinary!
- Gather intel and provide valuable commentary – hone in on those fine finishes, specific wants, or features of the home that complements the client’s lifestyle
- Discuss features that make your property special – layout, room connections, updates, and any finishing touches that make your home unique, then help them visualize the experience of enjoying those features with friends and family
- Follow up with MLS exclusive resources – walk the Google Street View using the Matrix Client Portal, commute times in the Homesnap App, public record data in GoMLS, and Remine’s various filters!
It is recommended to record a similar walk-through to be placed in the Branded or Non-Branded (as appropriate) Virtual Tour fields.