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Boost Your Business in the New Year

With the new year comes the opportunity for a fresh start. Don’t waste your time on flaky resolutions that don’t make it past February. It’s time for concrete goals and strategies that will keep you ahead of your competitors. Here are five things you can do to keep the spark from fizzling out in 2019.

  1. Don’t delay, start today: Procrastination is your worst enemy. How you leave one thing is how you will enter your next thing. If you didn’t have a solid business plan headed out of 2018 it isn’t likely that a stellar business plan will magically appear in Q1. Set the tone now with a list of expected goals and their outcomes so you have a solid game plan for the rest of the year.
  2. Make measurable and achievable goals: Start small with a goal for the week, month, or even the quarter. Don’t bite off more than you can chew. Small, bite-sized goals help you build momentum and help you build the confidence you need to keep going.
  3. Find your niche:  Are you an expert at working with Veterans? Do you find yourself working with first-time homebuyers frequently? Or perhaps you prefer to concentrate on a specific community or zip code. Use your expertise with a certain niche to your advantage. People want to work with people who are experts in the areas that matter the most to them. Highlight that in your business.
  4. Pursue the referral: Referrals help drive your business. Never stop asking for them and never stop thinking of creative ways to obtain them. Receiving referrals through networking and word of mouth is great, but don’t forsake the subtler ways of obtaining referrals. Providing helpful content through your marketing and social media is a great way for the masses to see you and your business.
  5. Make it known that you are in real estate: Social media is great for reminding people of your business, but you want to make sure you are telling and not selling. Selling yourself can be a turn-off being that the majority of online content is someone trying to sell or advertise something. Instead, tell your story. Share a photo of you and your clients that just closed on their first home. Do a live video at a real estate training event to show your audience you are furthering your education to make sure you’re an industry expert. Paint the picture of who you are as a person.

There’s no time like the present to make changes and adjust your strategies. The industry is always adjusting with the times; make sure you are doing the same.